I should remind you before reading this, that there is no exact “standard” or strict “formula” that needs to be followed when creating an Internet marketing budget. That being said…it is wise to use your common sense and when something sounds too good to be true then it likely is. Like anything – you get what you pay for.

Internet marketing budget

  • Don’t tell me you have a $1,000,000 dollar idea with $20 in your pocket.
  • Web design done by some surfer by day SEO by night – I’m sure it will be cheap but also expect to redo that site inside of 6 months.
  • Brand new web sites will cost considerably more unless you care to sit there alone without any traffic. Remember…the Internet is a big place and you’re 1 in several million. In other words you have a more likely chance of getting struck by lightning than getting any kind of traffic.
  • Reliable hosting will cost more than $7.99 a month.
  • If you have a $500 million project – don’t tell me your marketing budget is $1000 a month.
  • Understand that SEO (search engine optimization) is a loosely used term – targeting “My excellent boutique hotel on the beach in Jaco, Costa Rica” is NOT going to involve an equal budget as targeting “Costa Rica hotel“.
  • Finding untrained SEO experts for $99/mth isn’t hard. Then again if you think you can get Page 1 rankings for $99…you’re off your rocker.
  • Don’t spend thousands on a new web design then contact an SEO specialist who’ll likely tell you it’s all wrong.
  • If CPC is higher than $3.00 in a competitive niche – don’t expect to get an SEO for anything less than $2500. (Want proof?)
  • Your Internet marketing budget is relative to your results – minimal budget = minimal results.

…I understand that mindset has everything to do with blog posts – and there is the likely chance I’m a little under the weather today however, should you look past that, the message remains clear.

Although this is for calculating an ad/marketing budget rather than Internet marketing in particular, the lesson still applies here also. Check out this article on “Calculating Ad Budget” by Entrepreneur Magazine.

If the subject of Internet marketing interest you, I encourage you to sign up for the Don Halbert Newsletter.


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