As we (some of us) sit patiently anticipating the next Google Page Rank (PR) update, we have to wonder…what the hell man!

Over the past few years Google has fallen in to a bit of a routine whereas PR updates were coming in approximately every two and a half to three months. These days, something all together different is unfolding.

Six months. Eight months. Nine months and still no PR update? What does it all mean and how will this affect SEO?

Having been involved in Costa Rica marketing and SEO now for sometime, I can definitively say that…I TOLD YOU SO!

I am on record as writing numerous pieces on the subject of SEO whereas I mention that, for the past couple years, I’ve felt that what was once important in search engine optimization, is no longer important. Then came the press directly from Google themselves.

Susan Moskwa, an employee of Google had this to say in 2009:

“We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.”

With that being said, why are so many “SEO experts” still hanging on to this old school metric even when Google themselves has, not only said it, but also REMOVED it from webmaster tools?

I think the message is clear and those of you who continue to preach this as the #1 authority on how well your SEO is performing, think again.

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For more writings on the subject from myself, feel free to read the following articles. Oh and one more thing…please “retweet” or “Like” any articles you find interesting. Peace!

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