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Archive for the copywriter Category

Even A Blind Squirrel Trips Over A Nut From Time to Time

Even A Blind Squirrel Trips Over A Nut From Time to Time

When it comes to lead acquisition – why leave it to chance? Almost on a daily basis I have to explain to my prospective clients the importance of distinguishing between garbage traffic and quality conditioned traffic. Not to mentioned the contrasting bi-products they produce through the lead […]

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Most Inspirational Videos for Inbound Marketing Professionals

I thought to myself…personally I get my engines fired up whenever I watch/read content on the internet about the success stories of others – especially when it involves an element of marketing and how I can improve. With that being said, I felt a blog post featuring […]

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Why Are You Reading This?

Why Are You Reading This?

y guess tells me you’re likely a business owner – possibly from Costa Rica. Maybe you are curious…curious about who Don Halbert is and why you are constantly seeing the name pop-up everywhere you go on the Internet. Then again it’s also possible you are here because […]

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The Power of the Testimonial

The Power of the Testimonial

These days businesses look under every nook and cranny for that little edge that gives them the advantage but most importantly helps increase conversions. As a professional copywriter, I have the responsibility to my clients to understand the psychology behind what influences people to buy. It is […]

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What Makes Orange The Color of Choice?

What Makes Orange The Color of Choice?

Maybe you’ve noticed that many web sites and advertising mediums are shifting to the color orange — ever wonder why? increased financial difficulties In marketing, the “little guys” (I include myself in this category) we have to look to the big players – industry leaders with skies […]

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