Even A Blind Squirrel Trips Over A Nut From Time to Time

When it comes to lead acquisition – why leave it to chance? Almost on a daily basis I have to explain to my prospective clients the importance of distinguishing between garbage traffic and quality conditioned traffic. Not to mentioned the contrasting bi-products they produce through the lead flow funnel. It is in my biased opinion…

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Most Inspirational Videos for Inbound Marketing Professionals

I thought to myself…personally I get my engines fired up whenever I watch/read content on the internet about the success stories of others – especially when it involves an element of marketing and how I can improve. With that being said, I felt a blog post featuring some of the best videos I personally find…

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Why Are You Reading This?

[dropcap]M[/dropcap] y guess tells me you’re likely a business owner – possibly from Costa Rica. Maybe you are curious…curious about who Don Halbert is and why you are constantly seeing the name pop-up everywhere you go on the Internet. Then again it’s also possible you are here because you realize you are generating more expenses…

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The Power of the Testimonial

These days businesses look under every nook and cranny for that little edge that gives them the advantage but most importantly helps increase conversions. As a professional copywriter, I have the responsibility to my clients to understand the psychology behind what influences people to buy. It is in my opinion… and that of many others,…

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What Makes Orange The Color of Choice?

Maybe you’ve noticed that many web sites and advertising mediums are shifting to the color orange — ever wonder why? increased financial difficulties In marketing, the “little guys” (I include myself in this category) we have to look to the big players – industry leaders with skies the limit marketing budgets – to pour over…

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