Here we are yet again – a new year brings a new site design. I’m just never satisfied.

A few things have changed dramatically while others have remained as they were. Clearly the biggest differences is the overall design of the site. I was yet again feeling a little cluttered with the old design and therefore I’ve decided to go full on with the minimalistic designs that have become increasingly more popular.

I’ve also taken the less “pompous” approach to marketing…something that’s relatively unheard of for any caliber Internet marketing professional. In the spirit of that I’ve removed most of the headshots and comic hero phase I was going through – and gone for a more corporate feel…conservative if you will.

In my opinion, the new design is certainly minimalistic in design however I also feel it’s much more conducive to a marketing company site. Read more

One would think that by now, corporate America would understand that some things are best left to the professionals including social media marketing.

Today saw mega fast-food giant McDonald’s, suffer the wrath of their first experiment with using #hashtags on Twitter.

Initially the mega corp had intended on marketing via Twitter’s promoted tweets that are inserted in to users timelines. They were telling the stories of farmers who produce ingredients for McDonald’s and additionally were going to hashtag the Tweets with #MeetTheFamers.

However a last minute decision to change that tag to #McDStories would be the catalyst to an epic Twitter FAIL they won’t soon forget. Read more