For awhile now I’ve been on the BNet mailing list after a run of my articles appeared on CBS Moneywatch, an affiliate site of BNet. In this time I have laughed hysterically and on one instance…almost fell off my chair.
I’ve punctuated the importance of having catchy headlines and BNet is a great example of just how relevant this can be.
Every great ad copy, article or content must begin by stealing the attention of the reader. I mean if you were checking the morning news and saw four headlines like the following – which would you read?
- Obama Speaks in Japan After Quake
- Will Obama Win a Second Term?
- Reds Poised & Ready for Election Time
- Republicans Turned Off by the Size of Obama’s Package
With BNet, I constantly, on a daily basis, receive some of the most brilliant headlines. I sincerely look forward to my newsletter updates from them specifically for this reason.
So next time you are writing a blog post, article, news piece or ad copy…remember that it all begins with the headline. Get that wrong…your work will go to waste.