Inbound Marketing

Inbound marketing services by the most trusted and respected Costa Rica marketing master Don Halbert, can help your business garner the trust and positive exposure it needs to compete in this tough economic climate.

But what is inbound marketing?

Inbound marketing according to Wikipedia…

Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin’s idea of permission marketing. David Meerman Scott recommends that marketers “earn their way in” (via publishing helpful information on a blog etc.) in contrast to outbound marketing where they used to have to “buy, beg, or bug their way in” (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively).

Speech Bubbles Crowd Inbound MarketingIn a nutshell, inbound marketing is the offspring of traditional marketing methods and today’s consumer. These days the consumer must feel a personal attachment or at the very least, some form of trust to a company they are considering purchasing from. A good example are testimonials – why are they so effective? Testimonials and references are so powerful because of one reason only…TRUST. This is a fundamental ingredient to any inbound marketing strategy. Consumers want the safety and security in knowing that others before them have bought and been satisfied.

Costa Rica inbound marketing services by Don Halbert

As a qualified Costa Rica marketing services company, Don Halbert has the experience, skill and capacity to provide you with the finest inbound marketing strategies in the country. In fact, within Costa Rica, Don Halbert is the only capable inbound marketing agency with the ability to show measurable results that will affect your bottom line…in a positive way.

Inbound marketing encompasses a vast pool of content marketing strategies

One aspect of inbound marketing is what is called reputation management. This is where skilled individuals write content specifically designed to construct a favorable online reputation for either individuals or companies alike. It is like killing two birds with one stone – you get the benefits of a favorable reputation while building trust and respect for potential future clients. And this is what inbound marketing is all about and why it is also referred to as “attraction marketing”.

Another offspring of inbound marketing is what is called “permission marketing”.

A good example of this type of marketing is list building. If you are familiar with the process of building a contact list then you know that we have to get permission in the shape of the prospective client providing their contact information like name and email. Once we have been granted permission by the prospective client (by simply providing us their information) we can move ahead and market our goods and services to them given they’ve requested it. Thus the term PERMISSION marketing.

Although inbound marketing is comprised of many different facets, the end result is the world’s most effective form of marketing over the Internet.

For more information on how inbound marketing can help grow and profit your company, contact Don Halbert today!

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San Jose, Costa Rica, 11901
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