Why Are You Reading This?

[dropcap]M[/dropcap] y guess tells me you’re likely a business owner – possibly from Costa Rica. Maybe you are curious…curious about who Don Halbert is and why you are constantly seeing the name pop-up everywhere you go on the Internet.

Then again it’s also possible you are here because you realize you are generating more expenses than you are leads.

Whatever the reason…the point is YOU ARE READING IT!

direct response marketingSadly many businesses follow in one another’s tracks like sheep through the mud.

Don’t believe for a second that because XYZ company appears to have achieved marketing success today, that they won’t fall like Goliath tomorrow. In many cases they do – you want to know why?

It’s because not only are they big giants but they’re big BLIND giants. Yup. They go at marketing blind by following the same path their predecessors did — and failed.

What should be your savior now becomes your slayer and in the end your floundered marketing budget decapitates your business.

Traditional advertising misses the point of direct response marketing. The point of direct response is exactly that…elicit an immediate response.

With direct response there is a clear and concise call to action (CTA) and the objective of a copywriter is to create a desire to act upon it.

A sale. A sign up. A survey. I don’t care what it is so long as the call to action is completed. This is the single purpose of direct response marketing.

Remember the Academy Award winning movie Glengarry Glen Ross?

[message type="simple"]

AIDA

[dropcap]A[/dropcap] – Attention – (Do I have your attention?)
[dropcap]I[/dropcap] – Interest – (Are you interested?)
[dropcap]D[/dropcap] – Decision – (Have you made your decision?)
[dropcap]A[/dropcap] – Action – (And action.)

[/message]

…how does your advertising measure up? Does it follow this basic outline? If not then you’re leaving money on the table.

Fortunately for you though…many businesses choose to remain treading water. The question is…will you break the chain?

Be creative! Think big! Forget the competition!

You’re bigger & better than they are.

As Albert Einstein once said, “the definition of insanity is doing the same thing over and over again and expecting a different result.”

…so why do businesses continue to rinse and repeat bad marketing strategies?

To be honest, that’s what stumps me too. I don’t understand repeat failure myself.

Don Halbert: I am a direct response copywriter and my job is to become your “saleman in print”.

For every email, blog post, article or status update you post on the Internet – if it’s not proofed by a true professional at selling via text…then you are likely wasting your time.

In this day and age people don’t fall for traditional advertising. It’s everywhere!

People are tuned out.

Which brings us to why it is important to have a “saleman in print” writing your content, emails, blog posts and status updates – we are paid to sell.

In fact…like the late great David Ogilvy said, “We Sell Or Else

Enjoy this video of one of the masters of direct response copywriting and I’ll catch up with you when you’re done…

The job of any good direct response copywriter is to move the potential client from a position of defense, to a more approachable unguarded stance. For it is here that you will find it far easier to present your product or service.

If you can get in to the heads of your prospective clients – understand their gripes and make them feel like you truly “get them”, then you’re in far better position than most and as a result your direct response material will be more effective and convert higher.

What are the benefits of direct response marketing and how can it affect your bottom line by increasing profits?

[custom_list style="list-1"]

  • you can track your responses on the fly.
  • you can monitor and adjust dynamically what IS resonating and what isn’t.
  • you will become the authority and build immense trust in your prospective clients by earning their confidence.
  • you will eliminate all doubt – no more excuses (remember AIDA?)
  • direct response is NOT seasonal unlike traditional marketing methods. Attract clients in slow or high season. Think: rain or shine — clients will be mine
  • no more need for call centers, email spamming and other non-effective forms of marketing that do more harm than good.
  • your conversions will go through the roof!
[/custom_list]

I guess now would the time to ask…

Do you want to dominate in your market?

Do you want to be the best in your field?

Do you want to take all the business away from your “blind” competitors?

Do you want to increase revenues more than ever before?

Do you want to do ALL OF THIS while saving money?

There has never been a better time than now.

Contact Don Halbert today by providing your name and email below.

PS: just a small gift for you — after signing up below you will immediately be given a link to download my Quick Start SEO Guide to help increase your position in Google. ;)

[freebiesub download="http://www.donhalbert.com/letters/quickstartSEO.pdf"]

Facebook Comments

Leave A Response

* Denotes Required Field